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Can AI assistants read nationalgeographic.co.uk?

Measured on 2026-09-19 by asking the site 7 times — once as a browser, once as each of the 6 crawlers that feed ChatGPT, Claude, Perplexity, Gemini, Meta AI, Apple Intelligence and Doubao — and comparing what came back. The AI-training opt-out tokens that never crawl are read from robots.txt instead.

B78 / 100
6 of 6 crawlers can read this page.
More readable than 60% of the 47,315 sites measured so far. Structured data: WebPage, WebSite, NewsMediaOrganization, ImageObject, BreadcrumbList, ItemList.

What each crawler got back

CrawlerHTTPResultrobots.txt
ClaudeBot (Claude)200 can read it no-rule
GPTBot (ChatGPT)200 can read it no-rule
OAI-SearchBot (ChatGPT Search)200 can read it no-rule
PerplexityBot (Perplexity)200 can read it no-rule
Google-Extended (Gemini, AI Overviews)
a robots.txt token, not a crawler: it controls how already-crawled pages may be used, and never makes a request of its own
— not opted out no-rule
Meta-ExternalAgent (Meta AI)200 can read it no-rule
Amazonbot (Alexa, Rufus)200 can read it no-rule

AWS CloudFront answers for this domain. Where a crawler above is refused while robots.txt allows it, the rule is applied by that edge, not written by the site — see how often each edge does this.

What to change, in order

  1. Publish sitemap.xml and llms.txt
    sitemap.xml and llms.txt are missing, so an assistant has to discover the site by following links. llms.txt is the emerging convention for telling an assistant which pages actually matter.
  2. Mark the content with <main>
    The content-reachability check scores 1/100: with no <main> or <article> landmark, or with most of the page outside it, an assistant reads the navigation and the footer at the same cost as the text it came for.
  3. Fix the plain structure: one <h1>, a title, a description, alt text
    The structure check scores 56/100. These are the cheapest signals on the page and the first ones an assistant uses to decide what the site is.

The checks

Re-run this audit live → Full AI-visibility report for nationalgeographic.co.uk →

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Put the badge on nationalgeographic.co.uk — it links back here, and re-measures every time this index re-crawls.

nationalgeographic.co.uk AI readability: B 78/100 
<a href="https://shop.lumnika.com/ai-readiness/nationalgeographic.co.uk"><img src="https://shop.lumnika.com/ai-readiness/nationalgeographic.co.uk/badge.svg" alt="AI readability"></a>
Method. 7 live HTTP requests (one per crawler, one as a browser) plus robots.txt, llms.txt, sitemap.xml and security.txt, 12-second timeout each, from a single vantage point. Blocking AI crawlers is a legitimate choice, not a failure: this page records what is true, not what should be. Domain comes from a shop-platform seed (Shopify/WooCommerce/Magento/BigCommerce/Shopline fingerprint or JSON-LD price), not the Tranco traffic ranking. One page per domain — the homepage — is audited.

Part of the Agent Web Index, 47,315 domains measured, updated continuously.