Agent Web Index › westelm.co.uk

Can AI assistants read westelm.co.uk?

Measured on 2026-09-19 by asking the site 7 times — once as a browser, once as each of the 6 crawlers that feed ChatGPT, Claude, Perplexity, Gemini, Meta AI, Apple Intelligence and Doubao — and comparing what came back. The AI-training opt-out tokens that never crawl are read from robots.txt instead.

C65 / 100
5 of 6 crawlers can read this page.
More readable than 24% of the 47,315 sites measured so far. No JSON-LD.

What each crawler got back

CrawlerHTTPResultrobots.txt
ClaudeBot (Claude)404 error allowed-by-star
GPTBot (ChatGPT)200 can read it allowed-by-star
OAI-SearchBot (ChatGPT Search)200 can read it allowed-by-star
PerplexityBot (Perplexity)200 can read it allowed-by-star
Google-Extended (Gemini, AI Overviews)
a robots.txt token, not a crawler: it controls how already-crawled pages may be used, and never makes a request of its own
not opted out allowed-by-star
Meta-ExternalAgent (Meta AI)200 can read it allowed-by-star
Amazonbot (Alexa, Rufus)200 can read it allowed-by-star

Akamai answers for this domain. Where a crawler above is refused while robots.txt allows it, the rule is applied by that edge, not written by the site — see how often each edge does this.

What to change, in order

  1. Let in the 1 crawler your own robots.txt already allows+1 crawler
    ClaudeBot is turned away before reading the page (answered with an HTTP error), while robots.txt permits it — so this block is not written in your site. Akamai answers for this domain. Akamai Bot Manager categorises AI crawlers and can deny them before the origin sees the request. https://techdocs.akamai.com/bot-manager/docs Fixing it takes this domain from 5 to 6 of 6 crawlers.
  2. Declare the facts in JSON-LD
    There is no JSON-LD on the page, so every fact — who you are, what you sell, the price — has to be guessed out of the prose and the layout. A schema.org block is the difference between being quoted correctly and being paraphrased.
  3. Publish llms.txt
    llms.txt is missing, so an assistant has to discover the site by following links. llms.txt is the emerging convention for telling an assistant which pages actually matter.
  4. Mark the content with <main>
    The content-reachability check scores 4/100: with no <main> or <article> landmark, or with most of the page outside it, an assistant reads the navigation and the footer at the same cost as the text it came for.

The checks

Re-run this audit live → Full AI-visibility report for westelm.co.uk →

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westelm.co.uk AI readability: C 65/100
<a href="https://shop.lumnika.com/ai-readiness/westelm.co.uk"><img src="https://shop.lumnika.com/ai-readiness/westelm.co.uk/badge.svg" alt="AI readability"></a>
Method. 7 live HTTP requests (one per crawler, one as a browser) plus robots.txt, llms.txt, sitemap.xml and security.txt, 12-second timeout each, from a single vantage point. Blocking AI crawlers is a legitimate choice, not a failure: this page records what is true, not what should be. Domain comes from a shop-platform seed (Shopify/WooCommerce/Magento/BigCommerce/Shopline fingerprint or JSON-LD price), not the Tranco traffic ranking. One page per domain — the homepage — is audited.

Part of the Agent Web Index, 47,315 domains measured, updated continuously.