Can AI assistants read zalando.no?

Measured on 2026-09-19 by asking the site 7 times — once as a browser, once as each of the 6 crawlers that feed ChatGPT, Claude, Perplexity, Gemini, Meta AI, Apple Intelligence and Doubao — and comparing what came back. The AI-training opt-out tokens that never crawl are read from robots.txt instead.

What each crawler got back

What to change, in order

1. Let in the 4 crawlers your own robots.txt already allows+4 crawlers
   OAI-SearchBot, PerplexityBot, Meta-ExternalAgent, Amazonbot are turned away before reading the page (the connection never completed; served a bot challenge instead of the page), while robots.txt permits them — so this block is not written in your site. No CDN signature was found in the response headers, so the refusal comes from the origin server itself or from a WAF this index does not recognise. Fixing it takes this domain from 0 to 4 of 6 crawlers.
2. Declare the facts in JSON-LD
   There is no JSON-LD on the page, so every fact — who you are, what you sell, the price — has to be guessed out of the prose and the layout. A schema.org block is the difference between being quoted correctly and being paraphrased.
3. Publish sitemap.xml and llms.txt
   sitemap.xml and llms.txt are missing, so an assistant has to discover the site by following links. llms.txt is the emerging convention for telling an assistant which pages actually matter.
4. Mark the content with <main>
   The content-reachability check scores 9/100: with no <main> or <article> landmark, or with most of the page outside it, an assistant reads the navigation and the footer at the same cost as the text it came for.
5. 2 crawlers are named and refused in robots.txt — a deliberate choice
   ClaudeBot, GPTBot are blocked by a rule that names them. Nothing to fix here: this page records what is true, not what should be. It is listed so the deliberate part of the block is not confused with the accidental part above.

The checks

• Answers AI agents like it answers people14%
• Readable without JavaScript100%
• robots.txt lets the crawlers in57%
• Facts in JSON-LD0%
• Content reachable, not buried9%
• Publishes a map of itself0%
• Plain structure61%

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