Answer Engine Visibility

For twenty years the question was "where do I rank on Google?" and an industry worth billions grew to answer it. The question is now "when someone asks ChatGPT which one to buy, does it say my name?" — and almost nobody can measure it, because measuring it means running thousands of prompts across every engine, every day, forever. That's not a software cost. It's a labour cost, and labour is the one thing we have for free.

Visibility score —

—of 100

Prompt-level results click a row to see the actual answer

Share of answer who the engines name instead of you

BrandShare30d
Share of answer is the only number here that behaves like a market: it sums to 100 and it is taken from someone. That's what makes it a subscription instead of a report — nobody checks their share once.

What to fix, in impact order

Each fix is derived from a real failure in the scan above, not a checklist. The fix list is where the money is: measurement gets the customer in, but the thing they'll pay for every month is being told what to do next.

Why this is a billion-scale seat, not a tool

Market being replaced
SEO tools
Semrush ~$400M ARR · Ahrefs $100M+
Category age
~2 yrs
Profound, Peec, Scrunch — all young
The bet in one line: every company that ever bought an SEO seat will need an answer-engine seat, and the incumbents' moat — a crawled index of the web — is the wrong asset for the new question. The right asset is a fleet that can run prompts forever.

Why we can price under them and still win: their cost per brand tracked is labour plus API; ours is API. The free public scan is the distribution (a brand that scores badly shares the score in disbelief; a brand that scores well shares it as a flex), and the paid product is the daily tracking of a number that moves without them.

The honest risks: answers are non-deterministic, so a "score" has to be a statistical estimate over many samples with a stated confidence, or it's noise sold as insight — that sampling design is the actual product and isn't built here. Engines change under us without notice. And the incumbents are not asleep: Semrush and Ahrefs have both shipped AI-visibility features already, so the window is defined by speed, not by secrecy.