Everything in that frame is the demo's own simulation — no shop was called. The point to judge is the widget: timing, restraint, and the fact that it looks native to a store that isn't ours.

That's the whole thesis in four rows: the widget is an ad for itself that the customer pays to display, and it's displayed to the exact population that might install it. The numbers move with the traffic slider below.

Who does this today: Fomo (€19–79/mo), TrustPulse (€5–39/mo), Provesrc, Nudgify — plus a long tail of Shopify-only apps. So the category is validated and the price point is known. What isn't taken: every incumbent is a paid SaaS with a trial funnel and no reason for a customer to spread it. The free tier with the badge on is the wedge — the incumbents can't copy it without cannibalising the paid plan they already sell, and we have no revenue to protect.

The real risks, not the pitch: the lift number is the whole product and it's contested — published A/B results range from ~0 to ~15%, and a badly tuned widget annoys buyers; fake-looking events destroy trust faster than they build it, so events must come from the shop's real orders (webhook, not invention), which is the part not built here; and platform app-stores are gated by KYC, so distribution has to be self-serve script installs, which is exactly why the badge loop matters.