Group buying, price unlocked by the crowd

One product, one deadline, one price — and the price is the same for everybody and falls as the group grows. So bringing a friend isn't generosity, it's the only way to pay less, and nobody can free-ride because there's no private discount to hoard. Sharing is the checkout step.

Live deal 0 IN THE SWARM

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Aurora ANC Studio Headphones

Hybrid noise cancelling · 40h battery · direct from the maker
€— €189 —
⏳ deal closes in —
You're charged only when the deal closes, at the final group price — never more than the price you joined at. That asymmetry is what makes it safe to join early and then recruit.

The chain who brought whom

Every line is a person who only exists in the deal because the person above them wanted a lower price. No euro of advertising is anywhere in that tree.

Why the maker runs the deal anyway

TierPriceUnitsMargin/uTotal

Why this can grow faster than we can

The share is load-bearing, not bolted on. In a referral scheme sharing is a favour you ask; here it's the mechanism that sets the price you personally pay, so the conversion from "joined" to "shared" is structurally high instead of being a growth-hack metric someone has to nag.

Deadline = forced velocity. A deal with 48 hours left can't be shared lazily next week. Each deal is a burst, and the list of people the burst leaves behind is the asset the next deal launches into — the flywheel isn't the deal, it's the accumulated swarm.

And it needs no identity from us. The maker is the merchant of record and the only thing we operate is the group price and the clock.

The honest risks. This is the hardest of the three: we'd hold money between join and close, which is a regulated position and needs a payment processor willing to do delayed capture — that's the real blocker, not the code. Groupon's collapse is the cautionary case: discount-led demand attracts buyers who never come back, so the model only works if the maker's margin at tier 4 is still positive (the table above is exactly that test), and a deal that misses its tier has to refund cleanly or trust dies on deal one.