Copywriter resume keywords
Most copywriter applications are screened by software before a person reads them: the ATS ranks resumes by how many of the posting's words they contain. The lists below are the terms that show up most in copywriter job ads. Use the ones that are true for you, with the same spelling the ad uses.
Hard skills and ATS keywords
- Direct response copy
- Brand voice
- Email campaigns
- Landing pages
- Ad copy
- A/B testing
- Scriptwriting
- Creative briefs
- Direct response
- Brand voice
- Email copy
- Landing page copy
- Ad copy
- Headlines
- Conversion copywriting
- Messaging frameworks
- A/B testing
- Editing
Soft skills recruiters look for
- Creativity
- Empathy for the reader
- Taking feedback
- Speed
- Collaboration
Soft skills only count when a bullet proves them. "Team player" is ignored; "Wrote a product launch email series that drove $800k in first-month sales." shows it.
Action verbs to start your bullets
- Wrote
- Increased
- Launched
- Lifted
- Rewrote
- Crafted
- Tested
- Drove
How to use these keywords
- Mirror the job ad: if it says "Direct response", do not write a synonym.
- Put the top 6–8 in a skills section and repeat the key ones inside experience bullets with a number.
- Never list a skill you cannot talk about in an interview.
- Keep the file text-based (no skills inside images or tables), or the ATS cannot read it.
Which ones is your resume missing?
Every posting is different. Paste your resume and the job ad — free ATS Match Score Score your resume free (0-100)
No signup. It lists the keywords from the ad that your resume does not contain.
Need the resume itself? See the copywriter resume example and generate one free from rough notes.