Social Media Manager resume keywords
Most social media manager applications are screened by software before a person reads them: the ATS ranks resumes by how many of the posting's words they contain. The lists below are the terms that show up most in social media manager job ads. Use the ones that are true for you, with the same spelling the ad uses.
Hard skills and ATS keywords
- Content strategy
- Instagram and TikTok
- Paid social
- Canva / Adobe
- Analytics
- Community management
- Copywriting
- Influencer outreach
- Content calendar
- TikTok
- Community management
- Social analytics
- Paid social
- Copywriting
- Influencer marketing
- Canva
Soft skills recruiters look for
- Creativity
- Trend awareness
- Communication
- Adaptability
- Organisation
Soft skills only count when a bullet proves them. "Team player" is ignored; "Grew Instagram from 20k to 140k followers in 18 months with a short-video strategy." shows it.
Action verbs to start your bullets
- Grew
- Launched
- Created
- Increased
- Managed
- Drove
- Engaged
- Produced
How to use these keywords
- Mirror the job ad: if it says "Content calendar", do not write a synonym.
- Put the top 6–8 in a skills section and repeat the key ones inside experience bullets with a number.
- Never list a skill you cannot talk about in an interview.
- Keep the file text-based (no skills inside images or tables), or the ATS cannot read it.
Which ones is your resume missing?
Every posting is different. Paste your resume and the job ad — free ATS Match Score Score your resume free (0-100)
No signup. It lists the keywords from the ad that your resume does not contain.
Need the resume itself? See the social media manager resume example and generate one free from rough notes.