WhatsApp Business API cost calculator

Since July 2025 Meta charges the WhatsApp Business Platform per delivered template message, at a rate that depends on the recipient's country and the template category. From 1 October 2026 customer-service replies are charged too, at the utility rate. Enter your monthly volume to see what Meta charges, and what a reseller adds on top. Free, nothing leaves your browser.

Your customers' country Template messages per month

Utility

Marketing

Authentication

Service replies

Order confirmations and shipping updates are utility. Cart reminders and offers are marketing. One-time codes are authentication.

Meta's charge, your own API account

Option	per month	per year

Meta rate card for

Category	USD per message	per 1,000

How the resellers price it

Already paying Meta? Stop paying a reseller too. Bulk Order Notifications for WA is a WordPress plugin that sends WhatsApp order updates on every WooCommerce status change, plus bulk sends and cart reminders, through your own WhatsApp Business API account. You pay Meta's rates above and nothing per month: $39 once.