TranslatePress (400,000+ active installs on wordpress.org) translates the whole front end in a visual editor and sells AI translation as a yearly word quota. AI Translate BYOK translates your content with a model you pay for directly, so there is no quota to run out of.
| TranslatePress | AI Translate BYOK | |
|---|---|---|
| Free | 1 extra language, 2,000 TranslatePress AI words; Google Translate with your own key | Unlimited: any post or page into any language, one post at a time (your key) |
| Paid | Yearly: Personal €99 (1 site, 50K AI words), Business €199 (3 sites, 200K), Developer €349 (unlimited sites, 500K) | $27.99 once for the full version; no renewal |
| Cost of 30,000 words × 3 languages | €199/year (Business: 90,000 words needs the 200K tier) | About $0.25 once with gpt-4o-mini, about $2 with Claude Haiku 4.5, paid to your provider |
| Where your content goes | TranslatePress AI service (or Google/DeepL) | Straight from your site to the AI provider you configured |
| Which AI | Their AI, Google Translate or DeepL (DeepL on Business and up) | Any OpenAI-compatible endpoint: OpenAI, Claude, OpenRouter, local models |
| How translations are stored | In its own tables, applied when the page renders | Separate WordPress posts, drafts by default for review |
| If you stop paying | Translations stay; no AI words, add-ons or support | Nothing to stop: translations are normal WordPress posts and stay |
| Visual front-end editor, theme strings | Yes | No: posts, pages, SEO fields, terms, menus, products |
If you want to translate every string of the theme and plugins in a visual editor, with the language switcher and URLs handled by one plugin, TranslatePress does it out of the box and its free version is solid for a bilingual site.
If you have a lot of content to translate: AI words sold in a yearly quota cost euros per ten thousand words, your own key costs cents. Every translation is a post you can review and edit in the normal WordPress editor.
A WordPress plugin that translates a post, page or product into any language with an AI model you choose and pay for directly (bring your own key). HTML, shortcodes and Gutenberg blocks are preserved and every translation lands as a draft for review. The free version is the one-button translator in the editor sidebar, without limits. The full version, a one-time $27.99, adds bulk translation in the background, Yoast and Rank Math fields, categories and tags, translated menus, WooCommerce variations and attributes, outdated-translation refresh, a glossary, auto-translate on publish, and linking to Polylang or WPML for the language switcher.
See AI Translate BYOK → or download the free version
They solve the same problem in different ways: TranslatePress stores string translations, AI Translate BYOK creates translated posts. For language routing it links to Polylang or WPML, not TranslatePress.
TranslatePress paid plans are €99, €199 and €349 per year with 50K, 200K and 500K AI words. AI Translate BYOK is free or $27.99 once; the AI cost goes to your provider, around $0.30 per 100,000 words with gpt-4o-mini.
No. It translates content: posts, pages, excerpts, SEO fields, categories and tags, menus and WooCommerce products. Theme and plugin strings usually come translated through WordPress language packs.
TranslatePress details were checked on its public pricing page on 30 September 2026, before tax. API estimates assume 1.4 input and 2 output tokens per word per language, doubled for prompts and re-runs, at OpenAI and Anthropic list prices. Prices change: check their page before deciding. Spotted something out of date? deus@lumnika.com. TranslatePress is a trademark of its owner; this page isn’t affiliated with it.
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