Digital Marketing Specialist resume keywords
Most digital marketing specialist applications are screened by software before a person reads them: the ATS ranks resumes by how many of the posting's words they contain. The lists below are the terms that show up most in digital marketing specialist job ads. Use the ones that are true for you, with the same spelling the ad uses.
Hard skills and ATS keywords
- Google Ads
- Meta Ads
- SEO
- Google Analytics 4
- Email marketing (Klaviyo)
- Landing page testing
- Budget management
- Copywriting
- SEO
- Google Ads
- Meta Ads
- Google Analytics 4
- Email marketing
- Conversion rate optimization
- Marketing automation
- Content marketing
- A/B testing
- Landing pages
Soft skills recruiters look for
- Creativity
- Data-driven thinking
- Adaptability
- Communication
- Curiosity
Soft skills only count when a bullet proves them. "Team player" is ignored; "Managed $1.1M a year in Google and Meta ads, lowering cost per acquisition by 28%." shows it.
Action verbs to start your bullets
- Grew
- Increased
- Launched
- Optimised
- Reduced
- Drove
- Managed
- Tested
How to use these keywords
- Mirror the job ad: if it says "SEO", do not write a synonym.
- Put the top 6–8 in a skills section and repeat the key ones inside experience bullets with a number.
- Never list a skill you cannot talk about in an interview.
- Keep the file text-based (no skills inside images or tables), or the ATS cannot read it.
Which ones is your resume missing?
Every posting is different. Paste your resume and the job ad — free ATS Match Score Score your resume free (0-100)
No signup. It lists the keywords from the ad that your resume does not contain.
Need the resume itself? See the digital marketing specialist resume example and generate one free from rough notes.