Click to Chat is the most installed WhatsApp plugin on wordpress.org (600,000+ sites) and it does its job well: a WhatsApp button on your site that opens a chat with your number, with a prefilled message. It never sends anything itself and costs nothing per message, because the customer starts the conversation from their own phone. Bulk Order Notifications for WA goes the other way: your store sends the message, automatically, when an order changes status.
Click to Chat can't send them, so the fair comparison is the job itself. Messages a customer starts through the button, and your replies within 24 hours, are handled in your WhatsApp app; order updates sent by your store are template messages billed by Meta.
| Recipients in | Meta rate, 1,000 utility | Click to Chat | Bulk Order Notifications for WA |
|---|---|---|---|
| United States | $3.40 | can't send | $3.40 |
| United Kingdom | $22.00 | can't send | $22.00 |
| Italy | $30.00 | can't send | $30.00 |
| India | $1.40 | can't send | $1.40 |
| Brazil | $6.80 | can't send | $6.80 |
| Click to Chat | Bulk Order Notifications for WA | |
|---|---|---|
| Price | Free; PRO from $18/year | Free build on wordpress.org; full version $39 once |
| Who starts the conversation | The visitor, by clicking the button | Your store, on order status change or bulk send |
| Needs WhatsApp Business API | No, any WhatsApp number | Yes, a Meta Cloud API number and approved templates |
| Order confirmations, shipping updates | No | Yes, automatic |
| Bulk messages, cart reminders | No | Yes (segments, scheduling and cart reminders in the full version) |
| Cost per message | None | Meta's rate, billed to you by Meta |
If you only want customers to reach you on WhatsApp, a button is all you need: free, no API account, no templates, no per-message cost.
If you want customers to hear from you: "order received", "shipped", "your cart is waiting", without typing each message. Many stores run both: the button for questions, Bulk Order Notifications for WA for updates.
A WordPress plugin that sends WhatsApp Business template messages on every WooCommerce order status change, plus bulk sends to a pasted number list, through your own Meta WhatsApp Cloud API account. Meta bills you its per-message rate directly; the plugin adds nothing per message and nothing per month. Opt-in at checkout (classic and block checkout) is on by default, and customers who reply STOP are suppressed automatically. The free wordpress.org build has no sending cap; the full version, $39 once, adds WooCommerce customer segments, scheduled sends, abandoned-cart reminders and CSV export.
Still clicking by hand? Start with the free button.
If you message customers from the WooCommerce order list one by one, the free WhatsApp Order Button extension puts a WhatsApp button on every order with the message prefilled for its status. No account, no key.
See Bulk Order Notifications for WA →
Meta rates: list price per delivered utility message, rate card effective 1 October 2026, before volume-tier discounts (Meta WhatsApp pricing). Click to Chat: wordpress.org/plugins/click-to-chat-for-whatsapp (600,000+ active installs), PRO from $18/year on holithemes.com. Checked 30 September 2026. Prices change: check their page before deciding. Spotted something out of date? deus@lumnika.com.
Meta Cloud API setup guide · WhatsApp cost calculator · All products